New member Samantha Taczynski joined NEC just a few months ago. After only a couple of weeks, she got her feet wet and her mind boggled at InfoComm 2018 in Las Vegas. While new to the world of digital signage, Samantha has a background in the content side of things. She and her husband, a graphic designer, started a design firm called Marcsa. For three years, Samantha worked beside her husband on strategy and business development for the company. Her excitement about the work grew as they designed and delivered content to customers like the NBA and Notre Dame University in Indiana. The content would end up on print materials, featured on walls, social media, and, of course, digital signage.
Samantha was also working full time at Sears Holdings as a community moderator, but was looking for something more interesting where she could focus on technology and continue to learn and grow in her career. As a child, Samantha remembers watching her older brother tinker with computers and take apart and rebuild all sorts of mechanical things around the house. This is where her interest in technology was born. The work for her design firm ignited her interest in creating an experience. Well, congratulations Samantha! You are now immersed in both as the strategy specialist reporting to Rich Ventura at NEC!
Samantha spends her days working on NEC’s strategic direction over the next three to five years. She listens to webinars, watches social media, reads blogs, and goes to trade shows and events to learn what the trends are and then thinks about how NEC can stay ahead of them. Samantha commented, “Some of the key trends I have noticed that are driving growth in the industry are analytics, AI/ML, emerging display technologies, and collaboration.”
Samantha also recently joined the AVIXA Women’s council and, together with Megan Dutta, will be leading the regional AVIXA Women’s Chicago Metro Group. Their first event will be on November 8, 2018, and will be held at NEC Display’s very own Briefing Center in Downers Grove, IL.
Samantha loves working in digital signage because the technology driving our industry is always evolving and changing. She believes that a day doesn’t go by without the majority of people on earth being impacted by something they experience on digital signage. On a recent trip to Paris and London for her birthday, Samantha appreciated the incredible installations at Charles de Gaulle International Airport and Piccadilly Circus. She said, “There were literally hundreds of people taking photos and selfies with screens in the background. That’s when it really hit me how huge this industry is, and how it has become a part of our everyday lives.”
ABOUT THE AUTHOR: Ann Holland is currently vice president of marketing at BrightSign, and serves on the Women of Digital Signage Advisory Board. Connect with her on LinkedIn: https://www.linkedin.com/in/ann-holland-56b22a2/